Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2425: The Final Touch

Beer In Ads #2425: The Final Touch

October 10, 2017 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”

Schlitz-1947-final-touch

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Melissa Myers June 2, 2025
  • Beer In Ads #4985: Iron City Bock Beer June 1, 2025
  • Historic Beer Birthday: Thomas Carling June 1, 2025
  • Historic Beer Birthday: Otto Flood Emmerling June 1, 2025
  • Beer In Ads #4984: Daufer’s Celebrated Bock Beer May 31, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version