Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is grilling the biggest freaking steak I’ve ever seen, “sizzling and savory” is right. But her man has the perfect complement, not one or two beers, but five bottles of Schlitz. They’re going to need at least that many to wash down that bad boy.
