Saturday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, film historian, biographer, and activist Maria Riva. “She worked on television at CBS in the 1950s. She is the daughter of actress Marlene Dietrich, about whom she published a memoir in 1992.” In this ad, Riva floats the creepy idea that she’d like it if she could see the people watching her on television the same way we see her when we’re watching her on television. And for some reason, she thinks what she’ll looking out into TV Land is lots of Rheingold Extra Dry.
