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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #1008: Sparkling … Flavorful … Distinctive!

Beer In Ads #1008: Sparkling … Flavorful … Distinctive!

October 29, 2013 By Jay Brooks


Tuesday’s ad is for Miller High Life, from 1968. In what looks like another hunting lodge, or at least a rec. room, a group of middle-aged men are playing poker, or maybe bridge or even pinochle. But one of them is leaning against the fireplace, by the dog, as if he’s sitting out a hand, or perhaps already folded. The reason I know they’re middle-aged is because nobody else would have dressed like that in 1968, with slicked-down hair, button-down collars and such subdued colors. I don’t think I even realize they still made flannel shirts in the late sixties, although to be fair that turquoise cardigan is rather flamboyant. Sparkling … Flavorful … Distinctive! Indeed.

Miller-1968

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing



Comments

  1. beerman49 says

    October 31, 2013 at 11:17 pm

    From the looks of the table, they’re playing bridge – the man standing is the dummy for this hand & just stretching his legs. There’s a score pad next to the plate of munchies, but what’s missing are the tricks already played, which should be in front of one player on each side. Bad artist!!!

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