Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1012: Ballantine’s Three-Ring Circus

Beer In Ads #1012: Ballantine’s Three-Ring Circus

November 4, 2013 By Jay Brooks


Monday’s ad is for Ballantine Ale, from 1948. Using the Ballantine logo of three rings in a circus themed ad, this was a typical ad formula during this time period. One oddity: Either that’s a really tiny glass or it’s a nearly bottomless bottle of beer, because the glass is full, but the bottle is still more than two-thirds, possibly as much as three-quarters, full. That’s an impressive bottle. That seems more like a magic trick.

Ballantine-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Comments

  1. beerman49 says

    November 6, 2013 at 4:55 am

    The glass & bottle look normal; the artist who drew it was clueless about volume.

  2. Dorita Estes says

    November 6, 2013 at 6:10 pm

    In 1948 Ballantine Brewery had an executive named Charlie Geiger who was an avid circus fan and spent a lot of time visiting circuses and making friends with the performers. That may be part of the reason for the ad.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Beer In Ads #4547: Miss Rheingold 1960 Enjoys America’s Favorite Sport - Brookston Beer Bulletin on Beer In Ads #4544: Miss Rheingold 1960 Goes Bowling
  • Mary Mauch on Historic Beer Birthday: Armin Louis Neubert
  • Wally Lamb on Beer In Ads #4510: Miss Rheingold 1959 Goes Riding
  • Ian Leisy on Historic Beer Birthday: Isaac Leisy
  • Wendy West Hickey on Beer In Ads #4482: Which One Will Be Miss Rheingold 1959 In Color

Recent Posts

  • Beer Birthday: Yuseff Cherney September 23, 2023
  • Beer In Ads #4567: Miss Rheingold 1960 Gets Out The Vote September 22, 2023
  • Historic Beer Birthday: Lord Chesterfield September 22, 2023
  • Historic Beer Birthday: Alfred Werthmueller September 22, 2023
  • Beer Birthday: Carlos Sanchez September 22, 2023

BBB Archives

Go to mobile version