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You are here: Home / Art & Beer / Beer In Ads #1017: The Ammunition Is Being Passed

Beer In Ads #1017: The Ammunition Is Being Passed

November 11, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1943. In honor of Veterans Day, it’s a World War 2 era Navy ad. The tagline, “The Ammunition is being passed,” is a reference to “Praise the Lord and Pass the Ammunition” an patriotic song written by Frank Loesser in 1942. It was a response to the attack on Pearl Harbor that marked American involvement in World War II.

Bud-1943-ammunition

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays



Comments

  1. beerman49 says

    November 12, 2013 at 4:27 pm

    The lyrics to the Loesser are very clever & worth a look at:

    http://www.songlyrics.com/frank-loesser/praise-the-lord-and-pass-the-ammunition-lyrics/

    I still have the Decca 78 RPM Merry Macs’ version that my mom/dad bought 4-6 yrs before I popped out of the hatch.

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