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You are here: Home / Art & Beer / Beer In Ads #140: Rheingold’s 10 Minute Head

Beer In Ads #140: Rheingold’s 10 Minute Head

June 30, 2010 By Jay Brooks

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Wednesday’s ad is for Rheingold from 1969 and uses baseball and the signs of a good player, showing a few of the qualities one might look for in a good ballplayer. Then it applies the same idea to beer, saying “Look for the sign of a great beer! The Rheingold 10 minute head.” Look at that mug, it’s all head. A generous head, yes, but one that takes 10 minutes to subside (which is my presumption as to what they mean) seems like suspect advice to me. Two fingers is pretty much ideal for most beers, but more than that and you’ll lose too much carbonation and flavors, and Rheingold at that time probably didn’t have much to spare.

Rheingold-baseball-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York



Comments

  1. yanksfan says

    July 1, 2010 at 12:52 pm

    Nice, and it’s by Bill Gallo too.

  2. tim says

    July 1, 2010 at 2:39 pm

    Cool ad! You should check out some of Guinness’ “fortune favors the bold” ads. They’re really awesome too!

  3. Ruben0527 says

    December 17, 2010 at 6:08 am

    As the child of a Rheingold R&D engineer, I can assure you that Rheingold in fact had a generous head (far more than 2 fingers) and it took some time to subside (but 10 minutes? not sure about that). I don’t recall the result being flat beer … as for flavor, well, it’s been 43 years and I can’t remember …

Trackbacks

  1. Mets Summer Of 1973: The Birth Of “Ya Gotta Believe.” | The John Delcos New York Mets Report says:
    April 5, 2013 at 3:05 pm

    […] As far as team slogans go, the 1973 Mets’ rallying cry “Ya Gotta Believe’’ may not rank with Knute Rockne’s “Win one for the Gipper,’’ but it stood the test of time, lasting far longer than Reingold beer’s “Ten Minute Head.’’ […]

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