Monday’s ad is for Long Life, from 1963. The canned beer Long Life Beer was made by Ind Coope beginning in the 1950s, making it one of the early beers in cans in the UK. They launched a series of ads claiming that the recipe was formulated specifically for the can, and as a result “it never varies!” But it certainly looks good for out-of-focus fishing.
That looks so good!!!
Gary Gillman says
And it was – or rather similar beers I recall (e.g. identical colour) in the 70’s and 80’s. There was a great tradition of large-brewery pale ale, it had a characteristic taste, slightly sweet from the crystal malt, good flowery or twiggy English hop character. Whitbread Pale Ale, whose ads Jay has also shown IIRC, had that taste. But how many British beers do today? Not that many. A lot of it now seems to use American hops, which gives a different taste but even the malt part seems different. Maybe you can’t go home again.