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You are here: Home / Art & Beer / Beer In Ads #1585: Tuba Bear (Not A Typo)

Beer In Ads #1585: Tuba Bear (Not A Typo)

June 13, 2015 By Jay Brooks


Saturday’s ad is for Schlitz, from 1944. Another magic bottle on the tray, but more curious is the illustration. A bear (cub?) in a band uniform playing a tuba (Sousaphone technically) while sitting on a park bench. What on Earth does that have to do with beer generally, and Schlitz in specific?

Schlitz-1944-tuba-bear

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    June 14, 2015 at 10:33 pm

    In 1944, the Braves were in Boston (they moved to Milwaukee for 1953 season, then moved to Atlanta for the 1971 season). There was a Triple-A team there (part of the American Association) called the Brewers. If they had a bear mascot (which no Major League teams had back then, but some minor league teams did), then the ad makes some kind of weird sense.

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