Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1585: Tuba Bear (Not A Typo)

Beer In Ads #1585: Tuba Bear (Not A Typo)

June 13, 2015 By Jay Brooks


Saturday’s ad is for Schlitz, from 1944. Another magic bottle on the tray, but more curious is the illustration. A bear (cub?) in a band uniform playing a tuba (Sousaphone technically) while sitting on a park bench. What on Earth does that have to do with beer generally, and Schlitz in specific?

Schlitz-1944-tuba-bear

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    June 14, 2015 at 10:33 pm

    In 1944, the Braves were in Boston (they moved to Milwaukee for 1953 season, then moved to Atlanta for the 1971 season). There was a Triple-A team there (part of the American Association) called the Brewers. If they had a bear mascot (which no Major League teams had back then, but some minor league teams did), then the ad makes some kind of weird sense.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5237: May Day To-Day And This Is Bock Beer Day! May 1, 2026
  • Historic Beer Birthday: Jacob Best May 1, 2026
  • Beer In Ads #5236: Beverage Of The Gods! April 30, 2026
  • Historic Beer Birthday: Gustav Hodel April 30, 2026
  • Historic Beer Birthday: Lawrence Steese April 30, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version