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You are here: Home / Art & Beer / Beer In Ads #1601: Beer Is A Food

Beer In Ads #1601: Beer Is A Food

June 29, 2015 By Jay Brooks


Monday’s ad is for Ruppert’s Knickerbocker — The Beer That Satisfies — from 1914. The Jacob Ruppert Brewery in New York put out this priceless ad during the inevitable march to prohibition, six years before it was enacted. They were obviously still hoping to turn public opinion with this great copy. “For the good of the public health, it is highly desirable that all prejudice against beer should be removed. This prejudice is held exclusively by people who do not drink beer.” The ad continues by listing great reasons why beer is so awesome. Unfortunately, it didn’t work.

Evening-2BWorld-2B1914

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    June 30, 2015 at 2:57 pm

    Someone should modernize that for distribution to the neo-prohibitionists. Great copy!

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