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You are here: Home / Art & Beer / Beer In Ads #1606: 4th Of July Snowman

Beer In Ads #1606: 4th Of July Snowman

July 4, 2015 By Jay Brooks


Saturday’s ad is for Rheingold Beer, from 1937. This was an unusual ad for independence day, using a snowman in July to talk about “the glorious Fourth.” And the snowman is lighting a firecracker, it must have really stood out in a magazine or newspaper published in the summer. And another oddity: there’s a circle containing the pjrase “beer is best,” which was a phrase being used at the time in Great Britain by a brewers trade group so it’s interesting to see it in an American ad during the same time period.

Reingold-1937-snowman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Rheingold



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