Wednesday’s ad is for Brading’s Ale, from 1956. Brading’s was a Canadian brand that in 1930 merged with two other breweries to become part of Canadian Breweries Limited. The creepy man with the pipe looks like Laura Palmer’s father from Twin Peaks, played by Ray Wise. The tagline “At the flip of a cap, friendly pleasure,” seems somewhat odd, and I’m not quite sure what they were getting at. The unseen person was obviously flipping the cap like you would a coin, but what did the winner get? The beer? Did they have to pay the tab? Aren’t they in a fishing lodge, cabin or somewhere private, not a bar? “Mighty refreshing,” indeed. But the funniest of all is that last sentence. “Try a case!” While most marketers are happy if you try just one of their product, Brading’s is starting out by suggesting a case. After all, you can’t really be sure with just one bottle, or even ten. To really give it a fair chance, you need at least twenty-four bottles.
You couldn’t buy a single bottle back then. Cases of 6, 12 and 24’s. I think it was like that until the 80’s or 90’s. Hey, this is Canada and we are always 50 years behind the rest of the world.
Your probobly thinking another print but I do believe I have one of the original copys of Custers Last Battle. My husband inherited it from his family and they were close friends with Custers and their nieghbors The Camps. I have a personal letter from Libby Custer and an old gun from the battle. Also a trumpet, servicemans shaver kit, binoculars, a letter from Internal Revenue stating that the other items that were donated to the Battlefield Museum had a value of 70,000, and a few more items. I am looking to sell the whole lot. Do you think you can possibly steer me in the right direction?
Thank You
Cynthia Roberts
719 644 9206
kcdreams@msn.com