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You are here: Home / Art & Beer / Beer In Ads #1633: Early American

Beer In Ads #1633: Early American

July 30, 2015 By Jay Brooks


Thursday’s ad is for Ballantine Ale, from 1940. A bottle of Ballentine Ale sits in front of a framed picture of a 100-year old ship to celebrate Ballantine’s 100th anniversary. In fact, the ship is coming out of the frame, as is a red flag/handkerchief/whatever, which is actually pretty cool. The subheading, “The Flavor of Ballantine’s Ale is a Century Old — A Century Great” seems odd. I know they don’t mean it this way, but it strikes me that they’re saying the flavor is old, 100 years old, which doesn’t seem like much of a compliment.

ballantine-1940-ship

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Comments

  1. Beer Can for Glass says

    July 31, 2015 at 3:30 pm

    It is pretty cool. It is nice to see an ale ad, when the country was going to the lagers. I love that Ballantine’s sold India Pale Ale long before most of us ever heard of IPA.

    As always, thanks for sharing these Jay.

  2. Beerman49 says

    July 31, 2015 at 11:18 pm

    Agree w/Beer Can on the coolness of the ad overall; agree w/Jay that the copywriter could have done a better job with the phrasing, to wit: The recipe for Ballantine’s Ale is a century old. Its flavor is a century great (which would fit on one line)..

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