Sunday’s ad is for Genesee Beer, from 1970. “Every sip … like a trip to snow country,” with a cold mountain stream still filled with ice, but slowly starting to thaw. Who doesn’t want their beer to evoke that setting? Assuming, of course, the beer hasn’t actually frozen or is so close to freezing that we can no longer taste it. That would be bad.
When I lived back east, I had a buddy who went to Cornell & had tasted that beer – he said it was better off left in the horse. Piels, Rheingold, & Ballantine were much better-tasting NY-made lower-priced brews back then. On the other hand, Genny Cream Ale was a reasonably decent brew (& still is, if you want a light ale that’s not too hoppy).