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You are here: Home / Art & Beer / Beer In Ads #1710: Let’s Get Together With A Friendly ’50’ Ale

Beer In Ads #1710: Let’s Get Together With A Friendly ’50’ Ale

October 16, 2015 By Jay Brooks


Friday’s ad is for Labatt’s ’50’ Ale, from 1956. This is another example of my theory that beer in the Fifties was much more “friendly” than today. I keep finding examples of beer companies at that time describing their beer as “friendly” in advertising, but this is the first Canadian example I’ve come across. I do love the backyard party scene, such a happy-looking gathering. How friendly, just like the beer.

Labatts-1958-backyard

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Dean says

    October 17, 2015 at 11:12 am

    I love the descriptions of their other varieties at the bottom, ESPECIALLY the IPA (long before IPAs were trendy):

    “It’s vigorous; a MAN’s ale”

    Hope no chicks were trying to drink that stuff. Clearly they weren’t cut out for it. 😉

  2. Chris says

    October 19, 2015 at 4:38 am

    I still buy it the odd time. It does have a unique taste to it. When this ad came out, I was 2.

  3. Beerman49 says

    November 22, 2015 at 2:47 am

    Checking in late on this one – 2 comments:

    1. That label’s a helluva lot more colorful & interesting than the “green” one that followed (their lager label’s blue).

    2. When in Montreal 30 yrs ago, I ordered “Cinquante” at restaurants/bars & beer stands in the ball park, which made the Francophiles quite happy (if you attempted to speak French first, you got better treatment than if you spoke English first – I have no clue if that attitude’s changed, as I’ve yet to return). I loved the city & want to revisit.

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