Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #1710: Let’s Get Together With A Friendly ’50’ Ale

Beer In Ads #1710: Let’s Get Together With A Friendly ’50’ Ale

October 16, 2015 By Jay Brooks


Friday’s ad is for Labatt’s ’50’ Ale, from 1956. This is another example of my theory that beer in the Fifties was much more “friendly” than today. I keep finding examples of beer companies at that time describing their beer as “friendly” in advertising, but this is the first Canadian example I’ve come across. I do love the backyard party scene, such a happy-looking gathering. How friendly, just like the beer.

Labatts-1958-backyard

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Dean says

    October 17, 2015 at 11:12 am

    I love the descriptions of their other varieties at the bottom, ESPECIALLY the IPA (long before IPAs were trendy):

    “It’s vigorous; a MAN’s ale”

    Hope no chicks were trying to drink that stuff. Clearly they weren’t cut out for it. 😉

  2. Chris says

    October 19, 2015 at 4:38 am

    I still buy it the odd time. It does have a unique taste to it. When this ad came out, I was 2.

  3. Beerman49 says

    November 22, 2015 at 2:47 am

    Checking in late on this one – 2 comments:

    1. That label’s a helluva lot more colorful & interesting than the “green” one that followed (their lager label’s blue).

    2. When in Montreal 30 yrs ago, I ordered “Cinquante” at restaurants/bars & beer stands in the ball park, which made the Francophiles quite happy (if you attempted to speak French first, you got better treatment than if you spoke English first – I have no clue if that attitude’s changed, as I’ve yet to return). I loved the city & want to revisit.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands
  • Neal Carey on Historic Beer Birthday: Anton Zahm
  • Experience The Taste Of Duff Beer: Limited-Edition Cans And Home Brewing Kits – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Beer In Ads #4340: Miss Rheingold 1955 Raising The Flags February 2, 2023
  • Historic Beer Birthday: Anton Schwarz February 2, 2023
  • Beer Birthday: Luke Nicholas February 2, 2023
  • Historic Beer Birthday: Frank Senn February 2, 2023
  • Beer Birthday: Jamie Floyd February 2, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

February 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728  
« Jan    

BBB Archives