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You are here: Home / Art & Beer / Beer In Ads #1722: Beer That Warms

Beer In Ads #1722: Beer That Warms

October 28, 2015 By Jay Brooks


Wednesday’s ad is for BrĂ¼na, from 1950. I have no idea about the beer itself, but the poster was done by Raymond Savignac, a famous French illustrator at the time. Do a Google image search for him and you’ll see his widely copied style. The French text “La Biere Qui Rechauffe” translates, at least according to Google translate, as “Beer that warms,” which seems curious, although perhaps not to a polar bear (or is it a brown bear?).

raymond-savignac-1950-Bruna

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History



Comments

  1. Beerman49 says

    October 29, 2015 at 3:54 pm

    For sure the beer has a hefty thirst, but is he going to bite off the cap of the unopened bottle?

    • Beerman49 says

      October 29, 2015 at 3:55 pm

      Oops – I meant the bear!

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