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You are here: Home / Art & Beer / Beer In Ads #1735: Heineken’s Extra Stout

Beer In Ads #1735: Heineken’s Extra Stout

November 20, 2015 By Jay Brooks


Friday’s ad is for Heineken’s Extra Stout, from maybe the early 1960s. I did come across a label for Heineken Extra Stout from 1961, but little else about the beer. Given Heineken’s image today, it certainly seems odd that they would have brewed a dark beer, but why not.

JHEINHERO

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. Paul says

    November 21, 2015 at 12:13 pm

    HI there,

    they also did an old brown ( Oud Bruin ?) I tasted it about 20 years ago, as far as I can recall it was a low ABV sweet malty beer.

  2. Beerman49 says

    November 21, 2015 at 12:28 pm

    Back in the early 80’s, I came across Heineken Dark in a few bars/restaurants – it was slightly sweet low ABV. Haven’t seen it in years – do they still make it?

  3. Jess Kidden says

    November 23, 2015 at 3:34 am

    Heineken Dark (sometimes labeled “Special Dark” and, in kegs there was also a “Dutch Dark”) has been available in the US for several decades (at least from the 1970’s on) and this page from a grocery store shows it is still available, in Heineken’s newer long neck bottles – brown glass, in this case.
    http://grocery.harristeeter.com/pd/Heineken/Special-Dark-Lager/72-fl-oz/072890000125/
    It probably comes and goes or just not available in some regions. Most sources put it’s abv at 5.1-5.2%.

    In 1994, according to Beer Blast (Van Munching), they launched Heineken Tarwebok (6.5% abv, a wheat bock) as an early entry into the “macro-craft” segment and was still being exported to the US into this decade.

    • Jay Brooks says

      November 23, 2015 at 8:32 am

      I remember the Dark well, and remember we sold it at BevMo when I was there 15 years ago, and I vaguely recall the Tarwebok, but maybe I’m remembering from the book “Beer Blast,” too, which I read a number of years ago. But Stout, that was new to me. As always, thanks for the info.

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