Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1792: Bock Man & Goat Boy

Beer In Ads #1792: Bock Man & Goat Boy

January 16, 2016 By Jay Brooks


Saturday’s ad is for Bock Beer, from the late 1800s or early 20th century. I’m not quite sure about this one. It’s either an unsuspecting man in the beer cellar, mug of beer in hand with his lunch of bread and … what are those, turnips or rutabagas? He sits there slumped over, shoulders drooping with resignation. Does he know that there’s a mad goat behind him about to pounce or is completely unaware of his fate? Alternatively, it’s the world’s weirdest crime-fighting duo: Bock Man and Goat Boy!

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5205: Bock Time Is Schmidt’s Time February 16, 2026
  • Historic Beer Birthday: Samuel C. Whitbread February 16, 2026
  • Historic Beer Birthday: Wilhelm Bierbauer February 16, 2026
  • Beer Birthday: Brendan Moylan February 16, 2026
  • Beer In Ads #5204: Oh Brother! Griesedieck Bros. Genuine Premium Bock Beer Is Here! February 15, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version