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You are here: Home / Art & Beer / Beer In Ads #1875: Picnic On A California Beach

Beer In Ads #1875: Picnic On A California Beach

April 8, 2016 By Jay Brooks


Friday’s ad is entitled Picnic on a California Beach, and the illustration was done in 1947 by John Gannam (and here’s some of his other work). It’s #6 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people — I count 14 — are having an nighttime party on a California beach. It looks like a cool, windy evening and many of them are wearing overcoats, although they also seem to be wearing bathing suits, which suggests they’ve been there all day. It looks like reinforcements are arriving, with a cooler being carried in to keep the party going.

006. Picnic On a California Beach by John Gannam, 1947

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Miles Jordan says

    April 9, 2016 at 4:19 pm

    “Overcoats”? They look like bathrobes to me.

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