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You are here: Home / Art & Beer / Beer In Ads #1912: Showing Off The Engagement Ring

Beer In Ads #1912: Showing Off The Engagement Ring

May 15, 2016 By Jay Brooks


Sunday’s ad is entitled Showing Off the Engagement Ring, and the illustration was done in 1950 by John Gannam. It’s #43 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are celebrating an engagement. The bride-to-be sits, as if on her throne, and is receiving peasants to view the ring, while the men stand father back, drinking their beer. Dad appears to be pouring himself a second one, though I can’t tell if that’s because he’s so happy he’s losing a dependent or because he got a good deal for her. Either way, it looks nothing like my own engagement.

043. Showing Off the Engagement Ring by John Gannam, 1950

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Nitch says

    May 16, 2016 at 12:24 pm

    Oh come now! This is a lovely image of what a private, upper-middle class American engagement party was to look like for the time.

    Then again, I’ve never had an engagement party nor have I lived in the above mentioned time period. Let’s call it Vintage Pinterest.

    (and if Dad was upset, he’d be pouring the Scotch, don’t ya think?)

    N.

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