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You are here: Home / Art & Beer / Beer In Ads #1914: The Prize Catch

Beer In Ads #1914: The Prize Catch

May 17, 2016 By Jay Brooks


Tuesday’s ad is entitled The Prize Catch, and the illustration was done in 1950 by Douglass Crockwell. It’s #45 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is showing off his prize catch to the gaping mouth reaction of his companions. Notice that he has smaller fish in his other hand, but he’s not talking about those. Also, this is the first of these ads to feature canned beer, as opposed to bottles.

045. The Prize Catch by Douglass Crockwell, 1950

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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