Wednesday’s ad is entitled Getting Ready for Christmas, and the illustration was done in 1954 by Haddon Sundblom. It’s #102 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is wrapping their presents, Getting Ready for Christmas. Pop is opening their received Christmas cards, while sonny boy is serving beer to everyone. Mom and daughter are wrapping the presents. Hopefully, they’ll get some beer, too.
New variation – overdressed “empty nesters” (don’t think there were many “DINKs” then) in unreal surroundings.