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You are here: Home / Art & Beer / Beer In Ads #2021: Recipe For Snacking Pleasure

Beer In Ads #2021: Recipe For Snacking Pleasure

September 2, 2016 By Jay Brooks


Friday’s ad is for Miller High Life, from 1952. What’s the “Recipe for Pleasure?” “Take golden, buttery popcorn — salty peanuts — crunchy pretzels … crisp potato chips or cheese-topped crackers … and top them off with refreshing delicious Miller High Life.” I guess Miller decided to ditch making high life a high-end beer.

Miller-1952-recipe-for-pleasure

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing



Comments

  1. beerman49 says

    September 4, 2016 at 12:36 am

    Somewhat oxymoronic that the bottle label has their classic “Champagne of Bottle Beer” tag line (which is grammatically incorrect, & for which I’d always assumed the voiced version of which was “bottled”). For sure, the Pretentiousness Prize champ back then (long since usurped by Sam Adams & Dos Equis). Best TV ads for crap beer these days are Corona’s.

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