Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #21: Molson’s Crown & Anchor

Beer In Ads #21: Molson’s Crown & Anchor

January 13, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is from Canada, and was published in 1955. After opening their Toronto brewery the same year, Molson debuted their first lager beer, Crown and Anchor. This ad, featuring dancing sailors, was one of the first ads for the new beer. I wonder what “sparkling light” is?

55molsonca
If you can’t read the text, either click on the ad for a larger view or read the transcription below.

If you want a gay and cheery
brew that looks brighter, tastes
lighter … and leaves a fresh
clean taste upon the tongue …
try Crown & Anchor Lager Beer.
Chances are you’ll agree,
“This light beer is the right beer for me.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada



Comments

  1. Lori Ball says

    January 13, 2010 at 11:50 am

    Hi, Jay. It’s Lori and I’m a specialist in brands and brand history at Molson. Thanks for your Crown & Anchor post – isn’t that a great ad? The crown and anchor imagery has been part of Molson’s history for a long time. It appeared on our oldest brand (Molson Export) which dates back to 1903 and still appears on our Stock Ale brand. And, as for Molson’s first entry into the lager market, the Crown and Anchor brand was followed very closely by Molson Canadian which was launched in 1959 – hard to believe that brand is already 50 years old!
    Cheers!

  2. Jean-Roch Rancourt says

    April 8, 2012 at 11:55 am

    Hi Lori,

    I have 4 glasses with the the logo of beer Crown & Anchor .
    Around the logo , this is written : Bière de riz -The Crown & Anchor rice beer Brewery ltd Montréal

    My father had a small grocery ( he died in 1957 ) in Ville St-Georges , Qébec , Canada . I remember when the Molson representative gave them to my father .
    If you are interested to get them , let me know here .

    • Tom Sanborn says

      July 7, 2018 at 6:34 am

      My father was superintendent of construction for Stone & Webster, the contractor for the 1955 brewery. I* would be very interested in the 4 glasses if you still have them.
      Tom Sanborn

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests
  • Historic Beer Birthday: Robert Burns » Brookston Beer Bulletin on John Barleycorn
  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove

Recent Posts

  • Historic Beer Birthday: Anton Dreher Jr. March 21, 2023
  • Historic Beer Birthday: Pierre Celis March 21, 2023
  • Historic Beer Birthday: Gabriel Sedlmayr March 21, 2023
  • Beer In Ads #4386: Which Will You Elect Miss Rheingold 1957? March 20, 2023
  • Beer Saints: St. Cuthbert March 20, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version