Friday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. and Mrs. Charles Boyer. He “was a French actor who appeared in more than 80 films between 1920 and 1976. After receiving an education in drama, Boyer started on the stage, but he found his success in American movies during the 1930s. His memorable performances were among the era’s most highly praised, in romantic dramas such as The Garden of Allah (1936), Algiers (1938), and Love Affair (1939), as well as the mystery-thriller Gaslight (1944). He received four Academy Award nominations for Best Actor.”
In the ad, Boyer and his wife, Anglo-Scottish film actress Pat Paterson, are at the French Research Foundation, which Boyer co-founded, with a tray of beers, presumably for after they finish their research.
