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You are here: Home / Art & Beer / Beer In Ads #2313: Be Light-Hearted, Stay Light-Hearted

Beer In Ads #2313: Be Light-Hearted, Stay Light-Hearted

June 20, 2017 By Jay Brooks


Tuesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a couple is toasting with two glasses of beer. They’re both wearing gray, to camouflage themselves from their surroundings, but she’s got what looks like a walnut hanging from her green choker. At least they didn’t have to wear the red caps.

Carling-1952-be-lite

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



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