Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.
