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You are here: Home / Art & Beer / Beer In Ads #376: Trading Beads For Ballantine

Beer In Ads #376: Trading Beads For Ballantine

May 24, 2011 By Jay Brooks

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Tuesday’s ad is also Ballantine Ale, I think it’s going to be a Ballantine week. Today is also the anniversary of Peter Minuit buying the island of Manhattan in 1626 for the equivalent of around $24 (or more like $72 in today’s money) worth of “cloth, beads, hatchets, and other odds and ends.” At the time, the good were worth around 60 Dutch guilders, or about 1-1/2 lbs. of silver. Check out the Straight Dope for the … well, the straight dope. The ad depicts the scene with the humorous tagline “Early American Bargain.”

ballantine-beads

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Comments

  1. The Professor says

    May 25, 2011 at 7:33 pm

    I vote “yes” on Ballantine Week!
    Damn…I miss their beers (even the Naragansett brewed versions were excellent).
    These days, those three rings are just a label pasted onto a fairly generic imposter brew.

    Of all the great things one could do if time travel were possible, I honestly believe that my very first trip would be a beer run… to bring back some of their IPA.
    (insert a longing sigh here)

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