Wednesday’s ad is a 1960s one for Schmidt’s, a Philadelphia brewery. I love the tagline, “Give Your Thirst a Taste of Life ….” It looks more like they’re taking their beer for a ride on their bikes. How about those kicky Sixties fashions, especially the headband and purple sneakers.
Oh my! This ad has many, many memories of times before I was old enough to drink. In the summers we had Schmidt’s beer parties hidden in the cornfields surrounding our little town…yes, we had to use a church key, too!