Thursday’s ad is for Tuborg Beer and was published in 1960. It features a beautiful-looking nearly empty gold-rimmed pilsner glass with lace on the insides. The text reads “A-H-H-H! HEARD THE WORLD OVER … AFTER A GLASS OF TUBORG!” Tuborg used to be a stronger brand in the American market when I was a kid, and was part of United Breweries in Denmark before being acquired by brewing giant Carlsberg in 1970, ten years after this ad ran.
Mr. Nuts says
I’d ditch the headline and leave the rest of the ad as is. To me, the type reversing out of the black background distracts from the photo — and can be eliminated without lessening the impact of the ad.
Jess Kidden says
I think that ad dates from the era when Tuborg was imported by Liebmann (Rheingold)? (I “don’t have permission” to view the Flickr link, so can’t read the fine print, so don’t know if it’s even a US ad).
A few years after that, in the early 1970’s, Carling in the US began brewing Tuborg under license domestically, since they needed a “premium” brand to compete with Budweiser and the other national brands (their Black Label was usually priced in the “popular” segment in most markets). It was then that they created one of the most famous US beer slogans (paraphrasing):
“Now, for the price of the “king of beers”, you have the beer of Danish Kings…”
The brand continued to be brewed in the US after the Carling-National merger, and by Heileman after they bought the merged firm. Not sure when it disappeared from the US market but IIRC one of the former C-N breweries in Baltimore still sported a giant TUBORG sign until the end.
Jess, sorry about that, I’ve been trying to remember to change the permissions as I post ads, but sometimes I forget. In this case, it makes little difference though because this ad is as big an image as I could find, so I could barely read the text, too. Cheers, J