Thursday’s ad is another ad for healthy beer, somewhat similar to yesterday’s Budweiser ad. This one is just a few years later, from 1907, and was sent to me by fellow blogger Lisa Grimm from WeirdBeerGirl (thanks Lisa). The ad is for Rainier Pale Beer, from Seattle Brewing & Malting Co., and shows a group of children using a giant beer bottle as a Maypole. Mother can be seen in the background, arriving on the scene with a tray full of beer bottles and glasses. Again, can you just imagine that ad today? The copy is equally interesting.
Pure Air, Pure Food, Pure Drink are essential to healthy growth … for Pure Drink get Rainier Pale Beer
Another beautiful sentiment.
May this ad inspire a new May 1 dance around the “beer pole” – let your imaginations run wild for creating the pole!
Aw, thanks for the shout-out! Here’s a seasonal one from Lemp Brewing from more or less the same era; apparently, newsboys loved nothing more than Lemp lager: http://www.flickr.com/photos/mohistory/3290000759/