Friday’s ad is for Ballantine Ale, from 1956. Showing an ambiguous pair of dudes eyeing one another, with frosty glasses of pleasure curled around each hand, who are saying — in unison, perhaps? — “That’s Ale, Brother!” And then there’s this great copy below. “No other ale … no beer … has such refreshing flavor yet is so light and non-filling.”
Looking back to my early drinking days back east, & knowing what I know from being a beer geek – I liked that brew, Molson’s (but not Molson Golden) & Carling Red Cap then, because they had more hop flavor than the lagers; these days, I might dis all of them because of light body (akin to the Weinhard products I found after I moved out here in 1978. That said, in 1956, Ballantine Ale was probably one of the better brews sold back east, akin to Rainier’s “Green Death” that was sold out here.