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You are here: Home / Art & Beer / Beer In Ads #523: Bowling Night

Beer In Ads #523: Bowling Night

January 18, 2012 By Jay Brooks


Wednesday’s ad is another one for Budweiser, this time from 1962. Showing a half-dozen men of varying ages out for a night of bowling — league night, no doubt — and also drinking a few beers “between frames.” It seems likes everybody was in a bowling league in the 1950s through the 1970s. My Mom was, I was as a kid. It was always fun. I also had a girlfriend briefly in high school who loved bowling — she was on the school’s team — and so spent a lot of time bowling with her, too.

There was a book a few years ago, Bowling Alone, that was all about how people no longer go out and do things in their community, instead just stay in and watch TV. It used the popularity of bowling and its recent slide as a metaphor for the collapse of the American community. It was an interesting idea, I only read part of it, but liked what I read. Hmm, I think I need to go bowling again, and soon.

images62budbowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. J Doyle says

    January 20, 2012 at 6:57 pm

    I bowled in leagues for years and years and drinking beer was a big part of that tradition.

    Cheers…………………JD

  2. beerman49 says

    January 21, 2012 at 5:27 pm

    Ditto – remember the “beer frame” (in which the person who didn’t get a strike that frame had to buy a round)? If everione got a strike, then the team captain bought.

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