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You are here: Home / Art & Beer / Beer In Ads #564: 1842. It Was A Very Good Year For Beer Drinkers

Beer In Ads #564: 1842. It Was A Very Good Year For Beer Drinkers

March 15, 2012 By Jay Brooks


This week has inadvertently turned into Schaefer Week, with Thursday’s ad being yet another bicentennial ad for Schaefer beer. This one uses the ad copy. “1842. It Was A Very Good Year For Beer Drinkers.” At least this one doesn’t try to make them sound 200 years old. But it does feature another beautiful drinking vessel and more impossibly perfect foam.

schaefer-1842

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Trackbacks

  1. Episode 628: This Ad - Indie Creative Network says:
    September 8, 2017 at 10:16 am

    […] And while that sounds egalitarian in theory, it often led to hilariously inappropriate ad copy, like: “1842. It was a very good year for beer drinkers.”As Tom Burrell points out, it […]

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