Tuesday’s ad is the beginning of a series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on some sort of ranch in the desert.
Jay R. Brooks on Beer
Jay R. Brooks on Beer
Tuesday’s ad is the beginning of a series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on some sort of ranch in the desert.
When I was a kid in Fresno (5/50 -11/62), Lucky competed w/Hamm’s, Rainier, Burgermeister (aka “Burgie”), Regal Pale, Falstaff, Oly, & maybe a couple of others of that ilk for shelf/cooler space. In those days of the fair-trade laws (repealed a year or 2 before I moved back to CA from MD in late ’78), all alcohol was the same price, no matter where you bought it.
My late dad tried it once & hated it, so I never got a taste of it, as it was gone (as were Regal Pale & Burgie) by the time I moved back out here. Their TV ads sucked compared to Burgie (“Burgie Guy” cartoon character from the late 50’s-early 60’s was funny & cool made for good ads), & Hamm’s (my roomie still gets occasional royalty checks for the “From the land of sky blue waters” jingle that his late aunt wrote – he’d love to see that brew revived; the Hamm’s bear was a star for a long time). By the late 50’s, Bud, Miller, Schlitz, & Pabst ads were all over TV, so the locals & regionals were seeing sales drop as folks were “stepping up” as their incomes increased.
So Lucky died, deserved or not. Nobody’s yet to try to revive it, so maybe the recipe also sucked, or the effort ain’t worth the try.