Friday’s ad is the fourth, and final, in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in Alaska. You can tell because he’s wearing a parka and there’s a toem pole in the background. Actually, it says so on the copy, it could have been anywhere in the west, really.
A guy in a parka drinking Lucky (I assume that ad’s from the early 60’s, as Alaska gained statehood in 1959)? Today. we’d see that & LOAO – back then, choices were limited 🙂