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You are here: Home / Art & Beer / Beer In Ads #630: Taste The Pride Of Canada

Beer In Ads #630: Taste The Pride Of Canada

June 15, 2012 By Jay Brooks


Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

molson-canadian

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Alan says

    June 16, 2012 at 7:00 pm

    More like the 80s I bet at the bottle is the long neck that only gets used in Canada in that decade. Before that, it was all about the stubbie: http://beerblog.genx40.com/archive/2003/september/stubbies

    • Jay Brooks says

      June 16, 2012 at 8:42 pm

      I defer to your native institutional memory, sir. I think at least they were going for an older, retro look.

    • jesskidden says

      June 17, 2012 at 4:41 am

      But that ad is from the US – note the US importer on the bottom of the page “Martlet Importing, Great Neck, NY” – and Molson used those “heritage” long-neck green bottles for the beers they exported to the US in the 1970’s-1980’s.

      The story goes that Martlet was formed by Molson and an ex-Van Munching (Heineken) salesman, Gerald Regan, who had learned the lesson of the image of imported beer in the green bottle. So the US didn’t routinely get Molson or most other Canadian brands in their classic brown stubbies (which, after all, were deposit returnable/refillable bottles)- Labatt and some Carling-O’Keefe brands also came in unique to the US bottles at the time. The first Canadian stubbies I remember seeing here were when Molson’s Brador first hit the US in the mid-80’s (and that could be because I was in neighboring NY state) but that beer went to a long neck (brown) eventually, too.

      Martlet was eventually taken over entirely by Molson, and evolved into “Molson USA” and then Molson did a deal with Miller to import their brands into the US.

  2. beerman49 says

    June 22, 2012 at 3:31 am

    Gents – I think the best description of the Molson bottle is “mid-neck”. To me, “longneck” is the classic reusable bar bottle – taller & skinnier than the bottle seen in the ad. Molson’s bottle was akin to what Heineken still uses to this day – as do SN & many other craft brewers). Beck’s & St Pauli Girl still use bottles that fit the “longneck” descriptor (as do Sam Adams & Speakeasy, the SF craft brewer).

    As for the ad’s time frame, I’d be more inclined to go w/the 70’s – the grocery store I worked in in MD 71-78 sold Molson, & it was in that bottle type.

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