Wednesday’s ad is again for Budweiser, still another in their long-running “where there’s life … there’s Bud” series. It looks like that’s our theme this week. In this one, a man stares greedily at the beer being poured into the glass, while spearing his Thanksgiving ham. But man, oh man, that’s a scary looking stare. And this is also common for these ads. Notice how the glass is already full but there’s a steady stream still pouring out of the can? How can 12 ounces of beer have already been poured into the pilsner glass and yet there’s still quite a bit left in the can? Because if it was almost empty, the stream from the can would be a dribble, at best, wouldn’t it?
The whole pic is somewhat surreal. The shading of what should be the can’s top makes it look like the top has been removed completely, yet the beer being poured sort of looks like what you’d see coming from a churchkey hole. For sure you can’t see the other hole. Given the huge head, there’s a lot of room for another ounce or 2 of liquid, but the pour would have to be slower to sneak it all in sans overflow.
But back then, there weren’t a million beer geeks around to micro-critique such stuff, & most readers of the magazines such ads appeared in probably paid no attention 🙂