Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #649: Rheingold Goes To The Dogs

Beer In Ads #649: Rheingold Goes To The Dogs

July 12, 2012 By Jay Brooks


Thursday’s ad is for Rheingold Beer, from 1954, featuring Miss Rheingold for that year, Adrienne Garrett, holding a small white yappy-looking dog (I confess I hate the idea of little purse dogs) though to be fair this one looks too big for Paris Hilton. In her other hand she holds two hat boxes. I remember when I was young women often travelled with enormous hatboxes and my mom and grandmothers having entire closets filled with them. What a strange time.

Rheingold-1954-westie

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 16, 2012 at 2:49 am

    Jay grew up in an area where such “formalities” were common; we who grew up in CA were spared that goofiness. I’m 63; that ad (like many others Jay’s posted) is quaint nostalgia.

    My critic side sees an “artistic license” paint job that was common in those days. Where’s her left arm (which should be somewhere around the dog’s midsection)? For sure, she’s not holding the dog up by its butt.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5203: Now’s The Time To Say … Blitz Weinhard Bock For Me! April 3, 2026
  • Beer Birthday: Dave Bonighton April 3, 2026
  • Historic Beer Birthday: Frederick Hinckel Jr. April 3, 2026
  • Beer In Ads #5202: The Bock Beer Time Is Near, And It Comes But Once A Year April 3, 2026
  • Historic Beer Birthday: Henry Pierre Heineken April 3, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version