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You are here: Home / Art & Beer / Beer In Ads #754: One Of The Finer Things Of Life!

Beer In Ads #754: One Of The Finer Things Of Life!

December 7, 2012 By Jay Brooks


Friday’s ad is for Schlitz, from the 1950s. Featuring a decked-out woman of leisure relaxing by the pool, appointed with fashionable digs and seemingly expensive accessories on the table in front of her and, most importantly, drinking a Schlitz. The tagline, “one of the finer things of life!,” tells you everything you need to know about why her hand is on her hip. She definitely a “have,” not one of those “have nots.”

Schlitz-finer-things

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    December 11, 2012 at 1:04 am

    She’s what my folks would have called a “rich bitch” back then 🙂

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