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You are here: Home / Art & Beer / Beer In Ads #82: Schaefer All Around

Beer In Ads #82: Schaefer All Around

April 7, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is all about circles and is for Schaefer beer in cans from 1959. Using imagery from the top of the can with round burgers, they make the case that because of their similar roundness, they should — and do, I should add — go great together. But check out this priceless bit of adspeak copy. “Nothing goes with burgers like Schaefer. The flavor’s something special … never sharp, never flat, a smooth round taste. That’s why folks say it’s — REAL BEER!”

beer-post-05-02-1959-099-M

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York



Comments

  1. first stater says

    April 7, 2010 at 4:53 pm

    That’s the new Dogfish glass.

    https://www.dogfish.com/store/beer-drinkin-goods/glassware/dogfish-head-signature-glass.htm

  2. Aunt Bee says

    April 8, 2010 at 8:19 pm

    I love the way the beer pours out of the hole made by the old school opener…

  3. fraggle says

    April 9, 2010 at 12:37 am

    Schaefer is the one beer to have, when yer havin more then one!
    classic.

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