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You are here: Home / Art & Beer / Beer In Ads #983: The Goodness Of Malt In Fondue

Beer In Ads #983: The Goodness Of Malt In Fondue

September 24, 2013 By Jay Brooks


Tuesday’s ad is for the Barley and Malt Institute, from 1959. This is the fourth ad I have from the now defunct trade group for barley growers. In this one a feminine hand is adding beer to a fondue pot, while a man is stirring it and holding up the “OK” sign, presumably to indicate there’s enough beer in the mix. And that tagline, “Fun-Flavors your creative cookery;” I’m not even sure that quite makes sense. But cheese and beer? Now those are some fun flavors.

barleymalt59rarebit

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt



Comments

  1. beerman49 says

    September 26, 2013 at 12:41 am

    Whatever the cheese(s), it won’t take much of any beer to make the fondue too watery & thin for dipping bread into – ya gotta let some of the liquid evaporate. However, it might be interesting to dip half-cooked shrimp into melted pepper jack infused with Bohemia/Negra Modela/similar.

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