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You are here: Home / Beers / Broken Bones Beer Bottles

Broken Bones Beer Bottles

January 8, 2011 By Jay Brooks

skeleton
I think this is merely a graphic design product and not a commercial product that you can buy. I came across it by accident at Street Anatomy, a blog featuring anything to do with skeletons. A quick search reveals it’s mentioned exclusively on graphic design-oriented blogs and websites, so it was most likely not done for a client. It was created by designer Dustin Joyce, who works for a Minneapolis, Minnesota ad agency.

I must confess, as others pointed out, that while it’s very well executed, the results are not all that appetizing. The bones appear to be almost floating in the beer, which I don’t think is the imagery you want. It doesn’t make people want to actually drink a beer that’s had bones floating in it, or at least plants the idea of that occurring. But it is an impressive design.

broken-bones

Filed Under: Beers, Just For Fun Tagged With: Beer Labels, Bottles, Packaging



Comments

  1. Mr. Nuts says

    January 8, 2011 at 8:21 pm

    If the design inhibits a consumer’s ability to purchase the product — then it’s not good design.

  2. ericmsteen says

    January 12, 2011 at 5:26 pm

    plus clear bottles aren’t going to work either.

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