I think this is merely a graphic design product and not a commercial product that you can buy. I came across it by accident at Street Anatomy, a blog featuring anything to do with skeletons. A quick search reveals it’s mentioned exclusively on graphic design-oriented blogs and websites, so it was most likely not done for a client. It was created by designer Dustin Joyce, who works for a Minneapolis, Minnesota ad agency.
I must confess, as others pointed out, that while it’s very well executed, the results are not all that appetizing. The bones appear to be almost floating in the beer, which I don’t think is the imagery you want. It doesn’t make people want to actually drink a beer that’s had bones floating in it, or at least plants the idea of that occurring. But it is an impressive design.
Mr. Nuts says
If the design inhibits a consumer’s ability to purchase the product — then it’s not good design.
plus clear bottles aren’t going to work either.