I got confirmation last night on how exactly the proposed San Francisco alcohol fees will be applied. The actual language in the ordinance is incredibly vague and open to interpretation (and misinterpretation). My source has either spoken to several city supervisors or talked to others who have, a combination of the two, I believe. And here’s what we’ve learned. There’s good news and bad news, so to speak.
Despite the change in language — apparently an “ethanol ounce” is common European parlance — the proposed ordinance will still be applying the tax “per fluid ounce of alcohol,” forcing a lot of math and administrative headaches, to say the least. So every single bottle containing alcohol, even changing vintages, will require a formula be applied to it. For example, take a 12 oz. bottle of beer that’s 6% a.b.v. Here’s how it will work.
- 12 oz. x 0.06 (the % of alcohol) = 0.72 ounces of alcohol
- 0.72 x $0.076 dollars = 0.5472 cents “fee”
- Rounded, presumably, to 5 cents or possibly 5.5 cents
To say the least, it will be an administrative nightmare — primarily for wholesalers, brewpubs and self-distributing breweries who will be filing the reports and paying the fee.
Here’s a few more examples of what the fee would be for various alcoholic beverages.
- 22 oz. bottle of 10% barley wine = 16.7 cents
- 750 ml bottle of 14% wine = 27 cents
- 750 ml bottle of 40% single malt whisky = 77 cents
- 15.5 gallon keg of 8% Pliny the Elder = $12.06
And let’s not forget that the fee will be imposed at the wholesale level, meaning that it will be marked up and the fee passed along to consumers at a much higher rate, and then marked up again by the retailer or bar, whoever sells it to you and me.
Well, this is some good news. The scenario you proposed before would have been a nightmare for the beer industry. At least the government can be counted on once in a while to use reason in deciding these things.
I don’t think that the calculations will be the “administrative nightmare” that you propose, however. Since container sizes are relatively consistent among the same alcohol families, every alcohol percentage only needs to be calculated once, so I don’t think that will be quite so bad, since you can just make a simple chart.
Good follow-up on this story, I was wondering what would come of it.
So as a self distributing brewpub in Marin, I will have to cut a monthly check to SF, depending on volume and ABV, to do business in SF? Or will this be much like the CRV, which I simply pass on to my wholesale account? Bottom line, this is a nightmare.
“apparently an “ethanol ounce” is common European parlance …”
I don’t think so – for a start we’d do it in millilitres, and we’d call it alcohol anyway. The usual European “unit” is 10ml/8gm of alcohol.
Martyn,
That’s a fair point. It was my source who told me it was more common abroad. I’ll have to see if I can find out more about that.