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Jay R. Brooks on Beer

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Beer Birthday: Jim Woods

August 29, 2026 By Jay Brooks 1 Comment

Today is maybe the 45th birthday of Jim Woods, founder of MateVeza, an organic brewer headquartered in San Francisco. I first met Jim when we were classmates at U.C. Davis for the brewing short course before he launched his unique business. All Jim’s beers are made with Yerba Mate, a South American herb that’s similar to tea. Technically, it’s part of the holly family, but contains caffeine and the leaves are used like tea. It works surprisingly well as a spice in beer. Several years ago now, Jim opened the Cervecería de MateVeza, a small brewpub in San Francisco, right next to a corner of Dolores Park. Rebranded as Woods Beer, there are now five locations in San Francisco and Oakland. Jim also puts on the Beerunch one morning (usually a Sunday) during SF Beer Week, the last few years at the Public House at the Giants’ stadium. Join me in wishing Jim a very happy birthday.

Me and Jim at one of the opening galas for SF Beer Week.
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Jim at the Cervecería de MateVeza in San Francisco.
Jim Woods, host of the Beerunch
Jim at his Beerunch during SF Beer Week in 2010.
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Jim and Matt Coelho at GABF 2008.
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Jim at his Beerunch in 2011.

Filed Under: Birthdays Tagged With: California, San Francisco

Beer Birthday: Pete Slosberg

August 26, 2026 By Jay Brooks 31 Comments

Today is my good friend Pete Slosberg’s 76th birthday . Pete is, of course, best known for Pete’s Wicked Ales. After that he toyed with the idea of making barbecue but decided instead to make some incredible chocolates and had a small company, Cocoa Pete’s. A few years ago, I traveled to South America with Pete (where we took to calling him “El Pete“), where we both spoke and judged beer at a beer conference/competition in Argentina, the South Beer Cup, and then flew to Brazil to attend a pair of beer dinners Stephen Beaumont was hosting and for a while he was working on Mavericks, a newish line of canned session beers, along with Half Moon Bay Brewing, but is now doing some occasional consulting and doing a lot of traveling with his wife Amy looking for the next adventure … or sour beer. Join me wishing Pete a very happy birthday!

Pete and me at Drie Fonteinen for his 72nd birthday celebration.
Pete, Johan Van Dyck (from Seef Beer), and me at City Beer.
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This was taken the first time I met Pete, over twenty-five years ago at the KQED Beer and Food Festival in San Francisco, when I was more or less still a civilian. It was after I’d written my first book on beer, but before I started working as the beer buyer for BevMo.
Pete & Amy Slosberg with Shaun O'Sullivan
Pete with his wife Amy and Shaun O’Sullivan, from 21st Amendment, at one of Sean Paxton’s beer dinners during SF Beer Week several years ago.
Pete Slosberg, helping out for the day, shows off a finished bottle
Working the bottling line at Russian River Brewing, with a bottle of Consecration.
Matt Bonney, Stephen Beaumont, Sean Paxton, Pete Slosberg & Rick Sellers
Matt Bonney, from Brouwer’s, Stephen Beaumont, Sean Paxton, Pete and Rick Sellers, then from Odonata at the Bistro Double IPA Festival.
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Pete with his wife Amy and Celebrator publisher Tom Dalldorf at one of Bruce Paton’s beer dinners at the Cathedral Hill Hotel in February 2006.
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Martin Boan, who organized and ran the South Beer Cup, with Pete in Buenos Aires.
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Pete, with Edu Passarelli (owner of Melograno), Stephen Beaumont and me after a beer dinner at Edu’s place in Sao Paulo.

Filed Under: Birthdays Tagged With: Bay Area, California, San Francisco

Beer Birthday: Jen Garris

August 17, 2026 By Jay Brooks

Originally a sculptor, Jen Garris, has been involved in San Francisco’s beer scene as long as anyone I know. She’s worked for Magnolia and New Belgium, as well as many others in the Bay Area. A few years ago she opened the Pi Bar in San Francisco, along with boyfriend Rich Rosen, who also co-owns Chenery Park. I absolutely love Pi’s white bacon pizza. More recently, they opened Bel, a Belgian-themed bar/restaurant on Mission St. in Bernal Heights, but also closed Pi Bar thanks at least in part to the Covid lockdowns. Today is Jen’s 29th or so birthday. Join me in wishing her a very happy birthday.

Jen and Matt Salie, then from Big Sky Brewing, at the 18th Celebrator Anniversary Party.
Looking lovely at the Anchor Christmas Party in 2006.
Jen and Brian Hunt at the Urthel Beer Dinner.
Jen illustrates again how easy it is to be featured on the Bulletin.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Francisco

Beer Birthday: Mark Carpenter

August 13, 2026 By Jay Brooks

Today is Mark Carpenter’s 83rd birthday. Mark had been the head brewer at Anchor since 1971 and was responsible for much of their success over the years. Not too long ago, he celebrated his 40th anniversary at Anchor, and he began stepping back from his day-to-day duties, a process which took several years, but now he is officially retired, although happily I still see Mark from time to time around the neighborhood. He’s a terrific person and one of the nicest people I know. Join me in wishing Mark a very happy birthday.

Me and Mark at the Anchor Christmas party a few years ago.
Dave Suurballe with Mark at Anchor several years ago.
Fritz Maytag, John Dannerbeck, and Mark behind the bat at the annual Anchor Xmas Party in 2009.
At the Anchor Taproom for a farewell party the day before it closed down, with me, Mark, Ron Silbertsein (from Admiral Malting), and Jeremy Marshall (from Lagunitas).
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Mark, Herlinda Heras and me (I’m holding the third glass) toasting our friend Glenn Payne, who passed away in late 2015.
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Mark showing off a new release, Brekle’s Brown.

Filed Under: Birthdays Tagged With: California, San Francisco

Beer Birthday: Dave Keene

August 13, 2026 By Jay Brooks

Today is the 71st birthday of Dave Keene. Dave, of course, owned the best beer bar in San Francisco, the Toronado, which has been around for over 30 years. Dave is one of the great figures in the San Francisco beer scene and also one of my favorite Washoe partners, and we’ve had some monumental games and vanquished many fine players — you know who you are! Join me in wishing Dave a very happy birthday.

Suurballe and Dave at GABF in 2002.
Dave and Jen with my kids at the Toronado when they were little.
Me, Dave and Natalie Cilurzo at one of the SF Beer Week opening galas.
Bonney and Dave at a beer dinner at the Toronado.
Peter Bouckaert & Dave Keene
Peter Bouchaert, brewmaster at New Belgium Brewing, with Dave at one of Beer Chef Bruce Paton’s beer dinners.
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Outside the Toronado for their 20th anniversary, Dave bookended by fellow publicans Don Younger (from the Horse Brass in Portland) and Chris Black (from the Falling Rock in Denver).
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At a beer release party for Brother Dave’s Triple. From left: Fal Allen, Mark Cabrera, Dave Gatlin (head brewer at AVBC) , Me and Dave.
Dave Keene & Tomme Arthur after a night of Washoes
Dave and Tomme Arthur, from the Lost Abbey, after a night of Washoes during SF Beer Week several years ago.
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Dave Keene and me at the Summit Hop Festival held at Drake’s Brewing several years ago.
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Dave with Vinnie Cilurzo, from Russian River Brewing, a few years ago at the “Toronado 25th Anniversary Dinner and Blending Session.”
In the back room at the Toronado, Dave, Alec Moss and me, at Alec’s 70th birthday party a few years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Bars, California, San Francisco

Beer Birthday: Dave Suurballe

August 6, 2026 By Jay Brooks

toronado
Today is the 77th birthday of Dave Suurballe. Dave was a fixture in the San Francisco homebrewing and brewing community, being the president of his homebrew club and the former GM of the Toronado. Recently he was working at the Pi Bar, and then he returned once more at the Toronado to help out Dave Keene there. Unfortunately, he’s now again retired, but I want to continue to raise a toast each year on his birthday for no better reason then I know it annoys him. That’s just the kind of friend I am. Dave is one of my favorite people — and a kindred curmudgeon. So make sure you join me in wishing Dave a very happy birthday.

Me and Dave at an outdoor event at the Toronado during Covid in 2021.
Dave with Dave Keene, owner of the Toronado, at GABF in 2002.
Dave with Mark Carpenter, head brewer at Anchor Brewing at a party Anchor through to celebrate the Toronado’s 20th anniversary.
Dave with his wife Honoria and Jen Garris and Rich Rosen, co-owners of the Pi Bar, at the Toronado’s Belgian Beer Lunch in 2008.
Nice photo by Mike Condie taken several years ago at the Boonville Beer Festival, with Terence Sullivan, W. Dan Houck, Dave and me. Good times.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Francisco

Beer In Ads #5302: Jacob Geiss Bock Beer

July 26, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad was created for Jacob Geiss Bock Beer, which was published in 1855. This poster was made for the Jacob Geiss Brewery, which was founded in 1855 in Marysville, California. The lithograph was designed by Charles C. Kuchel of 176 Clay Street, San Francisco, and printed by Britton & Rey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, San Francisco

Beer Birthday: Ben Spencer

June 27, 2026 By Jay Brooks

dogtown
Today is Ben Spencer’s 52nd birthday. Ben was the head brewer at Magnolia Gastropub & Brewery, but due to their Chapter 11 bankruptcy was making ends meet as an independent contractor. For a short time, Ben was then the Director of Operations and Brewmaster at Strike Brewing in San Jose, but more recently moved to Richmond, Virginia where he was Director of Operations and Brewmaster for Dogtown Brewing for a time, before returning to consulting work. Ben grew up in Virginia, and spent some time brewing in Colorado — and even worked for Greenpeace — before coming to the Bay Area in 2004. That’s when he left Boulder for San Francisco to make beer at Magnolia. Ben’s a terrific brewer and a great person, too, and I’m sorry the Bay Area lost him. Join me in wishing Ben a very happy birthday.

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Ben with Jesse Houck, when he was still brewing with 21st Amendment during Brews By the Bay 2008.
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A sextet from San Francisco at GABF in 2008. From left: Adrienne McMullen, with 21st Amendment, Ben, Sean Paxton, the homebrew chef, Ben’s wife Kelly, Shaun O’Sullivan, from 21st Amendment, and Dave.
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A satisfied Ben with Dave McClean after a vertical tasting of Old Thunderpussy in 2009.
Ben Spencer, Dave Hopwood & Dave McLean
Ben with Dave Hopwood (Stone) and Dave McClean (Magnolia) at the 22nd Celebrator Anniversary Party in 2010.
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After Bruce Paton’s cheese and beer dinner in 2008. From left, Arne Johnson (Marin Brewing), Aron Derosey (Beach Chalet), Bruce Paton, Sheana Davis, Ben, Ron from 21A, Brenden Dobbel (Thirsty Bear) and Rich Higgins (Gordon Biersch).
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Ben in the basement brewery at the end of brewing a mild a few years ago.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Francisco

Beer Birthday: Andy French

June 25, 2026 By Jay Brooks

southern-pacific
Today would have been the 58th birthday of Andy French, former brewmaster at Southern Pacific Brewing in San Francisco, one of the new wave of breweries that opened in the city a few years ago, but unfortunately he past away in late summer 2023. . I first met Andy when he brewed at Speakeasy, and after that would see him from time to time at Zeitgeist, though he first started brewing back East in the DC area. When his roommate Chris Lawrence, who also worked for Speakeasy once upon a time, decided to open his own brewery, he tapped Andy to work the mash paddles, and things had been going great since they opened a few years ago, though I’d heard Andy was back doing shifts at Zeitgeist before learning of his untimely passing. Join me in raising a toast to Andy.

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Andy at his brewhouse in 2012.
The back bar at Rio Nido Roadhouse was recently named Frenchy’s in his honor with a new sign and plenty of friends in attendance to christen it. [Thanks to Mario Rubio for the photo.]

Filed Under: Birthdays Tagged With: Bay Area, California, San Francisco

Beer Birthday: Brian Yaeger

June 23, 2026 By Jay Brooks

Today is the 52nd birthday of fellow beer writer Brian Yaeger, author of Red, White & Brew and Oregon Breweries. Brian also writes online at his Red, White & Brew Beer Odyssey blog. A couple of years ago Brian and his lovely bride Kimberly lived in Portland, Oregon (having moved from San Francisco), but then moved to Amsterdam, then moved back to Portland, but more recently relocated once more, this time to Santa Barbara, California, and even more recently has moved back to Oregon, this time to Bend. Join me in wishing Brian a very happy birthday.

Me with Eric Rose, founder and former owner of Hollister Brewing, and Brian when I met him there for a lunch during a family vacation to Santa Barbara in 2017.
Brian with Brian Lenzo, owner of Blue Palms Brewhouse, me and Meg Gill at the Speakeasy Brewery during SF Beer Week in 2010.
Craig Cauwels with Brian, the Beer Chef Bruce Paton and me at a Schooner’s beer dinner at Cathedral Hotel in 2008.
yaeger-and-alworth
Brian and a sour Jeff Alworth [purloined from Facebook].
Jay, Chris the Beer Scholar, Shap, Jay, me, Bryan, Damian before founding Almanac.
Brian Yaeger (right) after receiving an award from Jay Brooks of the North American Guild of Beer Writers. (Photo by Gail Ann Williams)

Filed Under: Birthdays, Just For Fun Tagged With: California, Oregon, Portland, San Francisco, The Netherlands

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