I think we can all agree that doughnuts are high in calories. I suspect few people would try to defend them as being a health food. Alcohol, on the other hand, is trickier. There are clear health benefits and, for some, health risks, too. But in order to paint alcohol as something worse than it is, prohibitionist groups feel no need to be truthful or avoid being misleading. To wit, today Alcohol Justice tweeted that “[t]here are the same amount of calories in a glass of wine as there are in a doughnut.”

To ad insult to injury, the image they used to hammer home their point depicts not one doughnut, as the text is singular, but a pile of them, in fact eleven doughnuts are visible, though some just partially. And look at that glass of wine. Does that look like the standard 5 ounces? It sure doesn’t to me. That looks like a short pour, all in effort to deceive and mislead, as if just a tiny amount of wine is equal to nearly a dozen doughnuts.

The truth, of course, is different. A standard glass of red wine — 5 ounces — is around 125 calories, while a doughnut is 195 calories. That’s from doing a simple Google search for calories in a glass of red wine and calories in a doughnut. Not surprisingly, calories in doughnuts vary widely, and according to a list on Calorie Lab can range from around 100 to nearly 400, and apparently Krispy Kreme doughnuts are even higher, ranging from 200 to 400.

Alcohol Justice included a link with their tweet to a story at Redbrick, a student publication from the University of Birmingham in England. That’s also where they snagged the photo of the glass of wine. Who knows where the pile of doughnuts came from.

The article AJ is using for their own purposes, Should Alcohol Show Calories?, has its own share of inconsistencies, not that they’d matter to Alcohol Justice. Redbrick states that a “large glass of wine is about 200 calories, which is the same as a doughnut” but then, of course, it links to a British drinks calculator showing that a standard glass of wine is 175 ml, or less than 6 ounces. So to make their analogy of a doughnut and a glass of wine being equivalent they have to pour a larger glass than is considered the standard amount. Naturally, AJ ignores that and even tries their best to make it appear that drinking a small glass of wine is like eating almost a dozen doughnuts, at least that’s the visual message they’re sending.

I had hoped we’d see more honesty from the prohibitionists in 2015, but I guess that was a foolish hope on my part. I think I need a doughnut, or maybe a Sierra Nevada Pale Ale, which at 175 calories is still less than my glazed doughnut.