Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / News / Grolsch to Be Distributed Nationally by Anheuser-Busch

Grolsch to Be Distributed Nationally by Anheuser-Busch

February 21, 2006 By Jay Brooks

Anheuser-Busch announced today that beginning in 2007 they would begin exclusively distributing Grolsch in the United States. The Netherlands beer is most famous for its unique green bottle and ceramic flip-top crown. The AP Story by Christopher Leonard ran in today’s LA Times, as well as other papers throughout the country and abroad. From the press release:

Anheuser-Busch will become the U.S. importer of the upscale Grolsch traditional European beer brands, giving the American brewer a well-established and popular entry in the growing U.S. import category, the two brewers jointly announced today.

The agreement gives the Dutch brands access to the Anheuser-Busch broad marketing and sales expertise and to its wide reaching U.S. distribution network. The deal is part of an aggressive push by Anheuser-Busch into high-end beer categories.

….

The agreement will be effective January 2007. Terms of the agreement were not disclosed. The imported Grolsch beer will continue to be brewed at the Grolsch brewery in Enschede, Netherlands, for export to the United States.

Grolsch is currently distributed by United States Beverage (USB) of Stamford, Connecticut. Calls to USB for comment were not immediately returned. I will update this story once they have responded. USB was founded by Joseph J. Fisch, Jr., formerly of Seagram’s. Grolsch was arguably the most popular beer in their portfolio. Once rumored to be in line to pick up Bass Ale, they currently also distribute SLO Brewing and Mariner of Holland, along with several alcopops and coolers.

Filed Under: News Tagged With: Business, Europe, Press Release



Trackbacks

  1. Brookston Beer Blog » Blog Archive » Anheuser-Busch Picks Up Another Import says:
    March 13, 2006 at 4:16 pm

    […] Anheuser-Busch announced today that they would be extending their portfolio of imports to include Singapore’s Tiger Beer, a product of Asia Pacific Breweries. This is the scond such announcement in less than a month, when in late February A-B also announced distribution of the Dutch beer Grolsch. […]

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Louis Hudepohl
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Sharon Vaughn
  • Paul Gatza on Beer Birthday: Paul Gatza

Recent Posts

  • Beer Birthday: Charles Finkel September 25, 2025
  • Beer In Ads #5086: Ehrhart’s Party Store Bock Beer September 24, 2025
  • Beer In Ads #5085: Celebrated Miller’s Bock Beer September 23, 2025
  • Beer Birthday: Yuseff Cherney September 23, 2025
  • Historic Beer Birthday: Lord Chesterfield September 22, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version