Our 107th Guinness ad is from 1934, showing a man drinking a Guinness leaning against the bridge. But the strength he received from drinking his Guinness was apparently enough to knock over the bridge. Now that’s a pretty impressive claim.
Jay R. Brooks on Beer
It’s a topical ad, referencing the poor structural integrity of the bridge, and its subsequent demolition around this time. The new Waterloo Bridge was finished in 1945.