Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Beers / Hahn’s “Pioneering Beering”

Hahn’s “Pioneering Beering”

June 8, 2011 By Jay Brooks

hahn-super-dry
Here’s a fun video forwarded to me by Push Eject, who’s both the Production Director with The Brewing Network and also involved in Heretic Brewing. The commercial is for the Hahn Brewery, founded by legendary Australian brewer Chuck Hahn, who today runs the Malt Shovel Brewery. The Hahn brands were bought by brewing giant Lion Nathan in 1993. In 2005, Lion Nathan launched Hahn Super Dry. I confess that I’m skeptical of any beer that calls itself “super dry,” but I love the notion in the ad that you can imbue the beer with the soul of different ideas by the way you brew it. If you just expose the beer to cool things, it will become cool, too, by osmosis. It’s not quite Rube Goldberg, but it has similar elements. And most importantly, it makes me want to try the beer, even though I know I probably won’t like it very much because I’m not a fan of this type of beer.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Australia, Video



Comments

  1. Push Eject says

    June 20, 2011 at 9:24 am

    Well said, Jay. I’ll bet they had a fun time coming up with this one.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5016: Enjoy The 4th With Del’s Bock Beer July 5, 2025
  • Historic Beer Birthday: Alfred Marti July 5, 2025
  • Beer In Ads #5015: Washington Brewery’s Pure Bock Beer July 4, 2025
  • Historic Beer Birthday: Sammy Fuchs July 4, 2025
  • Beer Birthday: Dave Hoops July 4, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version