Today is the birthday of Lilly Anheuser (August 13, 1844-February 25, 1928). She was born in Mainz-Bingener Landkreis, in Rheinland-Pfalz, Germany, one of three daughters of Eberhard Anheuser. Eberhard was originally a soap and candle maker, but had had also invested in the Bavarian Brewery Company, in St. Louis, Missouri. When it went through financial troubles in 1860, he took over control of it, buying out the other creditors, and renaming it Eberhard Anheuser and Company. “Lilly married Adolphus Busch, a brewery supply salesman, in a double wedding with Anna Anheuser (Lilly’s older sister) and Ulrich Busch (Adolphus’ brother) in 1861.” Her husband was running the brewery even before her father died in 1880, and the year before, 1879, the corporation was renamed the Anheuser-Busch Brewing Association to reflect the reality of Busch’s leadership role.

Here’s a short biography from Find-a-Grave:

Lilly was one of six children of Eberhard and Dorothea Anheuser. She and her family lived in Cincinnati, Ohio for a time before moving to St Louis, Missouri.

Lilly, who was blonde and called “curly Head” was courted by and married to Adolphus Busch, who sold brewery supplies at the time, to her father at the E. Anheuser Brewing Company. She was married to Adolphus in a double wedding; her sister Anna married Ulrich Busch on March 11, 1861. Anna was dark and known for her sophistication.
Lilly was the mother of thirteen children. Nine lived to adulthood. Along with her social life, Lilly cooked for her husband and to an extent remained a “house wife.”

With the success of the Brewery, She and her husband and children traveled extensively. They owned Villas in Germany. Both were confiscated by Hitler. They traveled by private train car. A favorite group of homes for them was Ivy Wall, and The Blossoms, Busch Gardens in Pasadena,CA. They had an estate in Cooperstown, NY, and Germany.

Upon reaching their fiftieth wedding anniversary, Lilly and Adolphus presented a home to each of their children.
One was given a French chateau manner on a farm near St. Louis once owned by General U.S. Grant. It is now known as Grant’s Farm and is open to the public. Other Children were given homes in St Louis, New York, Berlin, Germany, Chicago,IL,and Stuttgart, Germany.

It was reported Lilly was given a gold Crown by her husband to commemorate their golden Anniversary. Amidst the celebration was sadness because the health of her husband was failing. He passed away at Villa Lilly, in Germany with Lilly at his side.

The Anheuser-Busch website gives this account:

Eberhard Anheuser, who left Germany in 1843, settling first in Cincinnati and before moving to St. Louis. Trained as a soap manufacturer, he eventually went on to own the largest soap and candle company in St. Louis. Although he had no brewing experience, he became part owner of the Bavarian Brewery, which had first opened its doors in 1852. By 1860, Anheuser had bought out the other investors and the brewery’s name was changed to E. Anheuser & Co.

Adolphus Busch was born in 1839, the second youngest of 22 children. At age 18, he made his way to St. Louis via New Orleans and the Mississippi River. Adolphus began working as a clerk on the riverfront and by the time he was 21, he had a partnership in a brewing supply business.

It was through this enterprise that Adolphus Busch met Eberhard Anheuser, and soon Adolphus was introduced to Eberhard’s daughter, Lilly. In 1861, Adolphus Busch and Lilly Anheuser were married, and shortly after that, Adolphus went to work for his father-in-law. He later purchased half ownership in the brewery, becoming a partner.

Lilly Anheuser later in life.

In 1897, famed Swedish artist Anders Zorn painted portraits of Lilly Anheuser and her husband Adolphus Busch. They were recently sold through the auction house Christie’s. The winning bid for Busch’s portrait was $207,750 and Lilly’s went for $123,750.

A portrait of Lily Anheuser, painted by Anders Zorn in 1897.